Let's think of business together.

A new sound of business

Customer never buys our best product
Hello, dear readers!
Did you stay “Golden Week” nicely? (Sorry for people outside Japan.)

This week Japan has very fine days.
How are you doing.

I understand that every reader is not always a company employee, but most of you can understand the spirit of a typical Japanese manufacturer.
I stayed most of my like as an employee of a Japanese manufacturer. (More correctly I worked for two companies, ie, I changed companies once.)
The two companies I work and worked for produce chemical products.

As a natural behavior an employee of a company tends to sell his (her) “best” product to their (potential) customer.
But the customer never buys the best product of the company.

Do you know any reason why?

The reason is that the product was developed by only a standpoint of the supplier.
They should understand the real job-to-be-done of the customer.

テーマ:ビジネス - ジャンル:ビジネス

| Business idea | 21:36 | コメント:0
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ST Rocker

Author:ST Rocker
Welcome to FC2!
Located in Tsukuba, Japan

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